# Bringing advertising into the AI era

We know how to do it because we understand the old era. And what needs to change. Our DNA isn’t just in tech, it’s in advertising. We ❤️ it.

Coming from Airbnb and building the world’s biggest UGC video agency, we are passionate about building high-performing ads at scale. We saw what could be better, faster, more efficient. We put a dream team of engineers, product leaders and creative strategists together to make it happen.

We’re laser-focused on the quality of our ads. A lot of what we do is unsexy: getting the concept right, getting the pacing right. We focus completely on the last mile of AI. The mile that gets you from, “Oh, that’s cool!” to “Oh, that ad actually works!”

Our culture is based on our five core values:

- Solve the harder problem.
- #getbetter
- If it is to be, it must come from me. If it is to be, it must come from me. If it is to be, it must come from me.
- Be direct. Be egoless.
- It will be OK.

We are on a mission to reinvent the advertising industry.

## Founders

##### John Gargiulo

CEO & Founder

##### Rich Purnell

CEO & Founder